The First Step to Winning at Negotiations: Understanding Your BATNA

The First Step to Winning at Negotiations: Understanding Your BATNA

Emanuel imagined walking into the meeting, shoulders straight and determined. He’d lay down his terms with the most convincing of arguments. The others in the room would nod their heads, approving his request. He’d walk out like a boss, a sly smile on his face, knowing he’d won that negotiation. Hands down, one of the most… [Continue Reading]